

CEO & ECD

Joash Daniel


GM | Agency / Director | The JA! Project

Kolade Ayo - Yusuf


GM | Agency / Director | The JA! Project

Nirvana Kishoon
OUR STORY
Cart Agency is a dedicated community and social justice agency with a strong presence in distinct communities across South Africa.
At Cart Agency, we harness the power of advocacy and creativity to drive transformative social change. Our team of passionate strategists, storytellers, and consultants combines expertise in advocacy, storytelling, and strategy to shape policies and behaviors that improve lives.
Partnering with grassroot to grasstop communities across the continent, Cart Agency strategically develop execute and maintain community based public, environmental and social health communication platforms that enrich, engage and enable Africa and it’s Citizens. We partner with protecters and defenders of our planet change-makers, like non-profit organisations, foundations, government agencies, ministries and negative carbon footprint businesses to tap into the power of strategic cause-communications that drive positive impact towards a better tomorrow.

OUR STORY
WHAT WE
CARE ABOUT
We started Cart Agency with a simple but radical belief: Creativity can be a force for good.
Not just for brands but for communities. Not just to inform but to transform.
We care about the young girl who finds her voice because of a campaign we built.
We care about the father who quits smoking because something finally connected.
We care about the community leader who steps forward because we gave them the tools and the stage.
At Cart, we don’t create for likes or awards. We create for change. For truth. For tomorrow.
That means:
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Designing with empathy.
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Crafting stories with soul.
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Building movements that include, inspire, and ignite.
OUR METHODOLOGY
We Advo-Create
Advocacy + Creativity = Change
At Cart, we make a difference through external and self-funded philanthropic efforts, actively investing in projects and causes that bring positive change to our community. Supporting democratic, public health, gender and environmental initiatives, we are committed to making meaningful change.
Cart’s "AdvoCreate™ " methodology fuses advocacy and creativity to drive meaningful social change. By combining the emotional resonance of storytelling with the persuasive power of data-driven insights, we create campaigns that not only raise awareness but also inspire action.
WHAT WE
BELIEVE


Community
We don’t work for communities we work with them. Because sustainable change starts locally, grows collaboratively, and thrives when rooted in shared purpose.
Community

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Advocacy
We don't whisper. We raise our voices through bold campaigns that challenge, mobilize, and empower. Advocacy is baked into our DNA.
Advocacy

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Social Justice
We believe creativity should confront injustice not just decorate the status quo. We advocate for fairness, equity, and dignity amplifying the voices too often left unheard.
Social Justice

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Clean Creativity
We create with integrity. Our work doesn’t manipulate it uplifts. We aim for clarity, honesty, and beauty that serves the truth.
Clean Creativity

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Equality
We strive to reflect the world we’re working to build: fair, inclusive, and just. That means creating opportunities for all, and removing barriers wherever we can.
Equality

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Innovation
We think creatively, act courageously, and build strategically. Innovation for us means daring to ask “What if?” and then designing the answer.
Innovation
WHAT WE
BELIEVE

Community
We don’t work for communities we work with them. Because sustainable change starts locally, grows collaboratively, and thrives when rooted in shared purpose.
.png)
Advocacy
We don't whisper. We raise our voices through bold campaigns that challenge, mobilize, and empower. Advocacy is baked into our DNA.
.png)
Social Justice
We believe creativity should confront injustice not just decorate the status quo. We advocate for fairness, equity, and dignity amplifying the voices too often left unheard.
.png)
Clean Creativity
We create with integrity. Our work doesn’t manipulate it uplifts. We aim for clarity, honesty, and beauty that serves the truth.
.png)
Equality
We strive to reflect the world we’re working to build: fair, inclusive, and just. That means creating opportunities for all, and removing barriers wherever we can.
.png)
Innovation
We think creatively, act courageously, and build strategically. Innovation for us means daring to ask “What if?” and then designing the answer.


GM | PR & Media Relations

Tamaryn Brown


Lead: Digital Media

Linda Ngobeni


Cart Content Creator

Busi Chotetsi


Audio Visual

Thobani Jiyani


Audio Visual

Nkosinathi Zulu


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Busi Chotetsi


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OUR
STORY
Learn about the Cart story and what advocacy truly means to us.

Cart Agency Change Makers
Our Team

Joash Daniels
Position
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Thobani Jiyane
Position
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Nkosinathi Zulu
Position
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Linda Ngubeni
Position
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Busi Chotetsi
Position
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