The JA Project

The Junior Advocy (JA!) Project is a vibrant, youth-driven initiative that empowers school learners across South Africa to become active changemakers in their communities. Rooted in advocacy, leadership, and social justice, the JA! Project equips learners with the skills, confidence, and opportunities to engage with real-world issues and lead positive change—starting right from their school gates.

We work with schools to deliver dynamic, fun, and impactful programmes that not only foster leadership, critical thinking, and teamwork but also make social awareness exciting and relevant for young people. From interactive talks and edutainment to school-based competitions and unique activities like our Tobacco Hero Arena, the JA! Project turns learning into action.

The issues we address include:

Human Rights & Social Justice
Water Education & Environmental Health
Climate Change & Sustainability
Public Health Advocacy (Tobacco Control, Mental Health, NCDs, and more)

Through strong partnerships with leading organisations such as Protect Our Next, the National Department of Health, CANSA, the Heart and Stroke Foundation, and the South African Medical Research Council, we ensure accurate, relevant content and meaningful impact in every school we work with.

Invitation to Join the JA! Project – Empowering Young Leaders & Engaging Students on Social Issues

Dear Principal, Educator, Parent, Organisation, or Mentor,

We invite you to be part of a growing network of JA! Schools and changemakers who are shaping the next generation of South African leaders.
Whether you’re a school looking to empower your learners, an organisation seeking to collaborate on youth-focused initiatives, a parent interested in advocacy opportunities for your child, or a mentor passionate about guiding the next generation—there’s a place for you in the JA! Project.

Through school partnerships, we offer:

Interactive Talks & Edutainment
School-Based Competitions & Team Challenges
Leadership Training & Real-World Advocacy Opportunities
Engaging Activities like our Tobacco Hero Arena

Becoming part of the JA! Project means giving learners access to a platform where they can grow, speak up, take action, and inspire change.
To get involved or learn more, please complete our contact form.

We look forward to building something impactful with you.

The JA Project

Invitation to Join the JA! Project – Empowering Young Leaders & Engaging Students on Social Issues

Interactive Talks & Edutainment

School-Based Competitions & Team Challenges

Leadership Training & Real-World Advocacy Opportunities

Engaging Activities like our Tobacco Hero Arena

Becoming part of the JA! Project means giving learners access to a platform where they can grow, speak up, take action, and inspire change. To get involved or learn more, please complete our contact form. We look forward to building something impactful with you.

Becoming part of the JA! Project means giving learners access to a platform where they can grow, speak up, take action, and inspire change.
To get involved or learn more, please complete our contact form.

We look forward to building something impactful with you.